CASE STUDY: Scaling digital product launches 325%

When I joined SSB in 2020, the digital team was supporting recently launched DTC sites (serta.com, beautyrest.com) that lacked full product catalogs. Adding products required manual data entry directly into the database by engineers, resulting in slow turnaround times, inconsistent launches, and strained stakeholder relationships.

No scalable process or team existed to support digital product onboarding, and product launches were deeply out of sync with retail efforts. Additionally, Brand teams were engaged in strategic efforts to expand our DTC product assortment.

We developed a self-service bulk importer tool that enabled non-technical teams to create and edit large volumes of product data without engineering support. The tool supported bulk product creation as well as updates to pricing, availability, and sales channels—making it possible to launch products faster and execute sitewide changes at scale.

As the Technical Project Manager for the Product Discovery team:

• I led program delivery of the bulk importer tool, partnering closely with Engineering on technical execution.
• I developed a scaling resource plan that translated tooling efficiencies into headcount requirements.
• I coordinated dual-delivery cycles with Engineering to support bulk importer development alongside ongoing product launches.
• I built launch workflows in partnership with new and existing teams (Creative Ops, Site Ops, Supply Chain) to operationalize the tool.
• I trained cross-functional teams on tool usage and workflows, driving adoption across brand teams.